Privacy Policy
Last Updated: Jul 1, 2025
Introduction
This Privacy Notice sets out how Threshold Daily™, its affiliated entities, successors and assigns (“Threshold Daily™”, collectively) uses and protects information that you give Threshold Daily™ when you use our website. Threshold Daily™ is committed to respecting your privacy. If we ask you to provide identifying information when using this website, then you can be assured that it will be used in accordance with this privacy statement.
“Websites” as used in this Privacy Notice include, but are not limited to, the websites located at: thresholddaily.com
Information you provide to us
We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
- Internet Activity
- Commercial Information, including purchases
- Financial Information, including credit or debit card number
- Biometric Information, including sleep, health, or exercise data
- Physical and Audio Data, including physical characteristics or descriptions, photos, and video recordings
- Protected Classifications and Other Personal Characteristics, including age and sex, gender, or gender identity
- Health Data, including data related to physical or mental health and data concerning sex life
- Consumer Communications, including direct communications with our consumers
- Inferences from Other Data, including inferences created from other personal information collected and inferences based on sensitive information
Browser Cookies
We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you’ve added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes and may be loaded and begin collecting data immediately upon your visit to our Websites. You can control these cookies through your browser settings.
How do we store your information?
Your information is stored at the list server that delivers the Site content and messaging. Your information can only be accessed by those who help manage those lists in order to deliver e-mail to those who would like to receive the Site material.
All of the messaging or emails that are sent to you by the Site include an unsubscribe link in them. You can remove yourself at any time from our mailing list by clicking on the unsubscribe link that can be found in every communication that we send you.
Email Communications and Unsubscribe
When you provide your email address to us through our Sites, you consent to receive emails from us, including order confirmations, shipping notifications, and promotional communications.
You may unsubscribe from promotional emails at any time by:
- Clicking the “unsubscribe” link at the bottom of any promotional email
- Contacting us at sarah@thresholddaily.com with “Unsubscribe” in the subject line
Please note that even after unsubscribing from promotional emails, you may still receive transactional emails related to your orders and account.
How long we keep your data
We do not retain data for any longer than is necessary for the purposes described in this Policy.
We generally retain data according to the guidelines below.
Data Retention Periods
| Type of Data | Retention Period |
|---|---|
| Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity | We delete or anonymize data concerning your use of our website within 10 years of collecting it. |
| Data we collect in order to process and ship orders you place with us, including Name, Postal address, Telephone number, Purchases, Credit or debit card number | We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 10 years from your last purchase with us. We may keep data beyond this period in anonymized form. |
| Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Postal address, Telephone number, Purchases, Sleep, health, or exercise data, Physical characteristics or descriptions, Photos, Video recordings, Age, Sex, gender, or gender identity, Sexual orientation, Data concerning sex life, Inferences created from other personal information collected | We keep customer feedback and correspondence with our customer service for up to 10 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form. |
| Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Telephone number | Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications. |
| Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Purchases, Sleep, health, or exercise data, Physical characteristics or descriptions, Photos, Video recordings, Age, Sex, gender, or gender identity, Sexual orientation, Data concerning sex life | We retain review, survey, and feedback data for up to 10 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services. |
| Data we collect in connection with privacy requests, including Name, Email address, Online Identifiers | We retain records related to privacy requests as long as necessary to comply with our legal obligations, and for a minimum of 24 months. |
Why we process your information
We process personal information for the following business and commercial purposes:
Analyzing Data; Conducting Surveys; Delivering Targeted Ads; Fulfilling Customer Orders; Improving our Products & Services; Meeting Compliance & Legal Requirements; Operating Our Website or Mobile Apps; Preventing Fraud; Processing Payments; Providing Customer Support; Providing Cybersecurity; Sending Promotional Communications; and Storing and Managing Data.
How we disclose your information
We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:
Personal Information Sharing Categories
| Personal Information Category | Categories of Service Providers | Categories of Third Parties |
|---|---|---|
| Personal Identifiers | Accounting Contractors, Business Operations Tool, Collaboration & Productivity Tools, Commerce Software Tools, Communications Tools, Consultant Contractors, Customer Support Contractors, Customer Support Tools, Data Analytics Providers, Fraud Prevention Tools, Governance, Risk & Compliance Software, IT Infrastructure Services, Payment Processors, Professional Services, Sales & Marketing Contractors, Sales & Marketing Tools, and Shipping Services | Ad Networks, Customer Support and Chargeback Management, Data Analytics Providers, Online Promotion Provider, Sales & Marketing Tools, and Shipping Services |
| Internet Activity | Accounting Contractors, Business Operations Tool, Collaboration & Productivity Tools, Commerce Software Tools, Consultant Contractors, Customer Support Contractors, Customer Support Tools, Data Analytics Providers, IT Infrastructure Services, Payment Processors, Sales & Marketing Contractors, and Sales & Marketing Tools | Ad Networks, Customer Support and Chargeback Management, and Data Analytics Providers |
| Commercial Information | Accounting Contractors, Business Operations Tool, Collaboration & Productivity Tools, Commerce Software Tools, Consultant Contractors, Customer Support Contractors, Customer Support Tools, Data Analytics Providers, Fraud Prevention Tools, IT Infrastructure Services, Payment Processors, Professional Services, Sales & Marketing Contractors, Sales & Marketing Tools, and Shipping Services | Ad Networks, Customer Support and Chargeback Management, Data Analytics Providers, Payment Processors, Sales & Marketing Tools, and Shipping Services |
| Financial Information | Accounting Contractors, Business Operations Tool, Collaboration & Productivity Tools, Commerce Software Tools, Consultant Contractors, Customer Support Contractors, Customer Support Tools, Data Analytics Providers, Fraud Prevention Tools, IT Infrastructure Services, Payment Processors, Professional Services, Sales & Marketing Contractors, Sales & Marketing Tools, and Shipping Services | Customer Support and Chargeback Management and Payment Processors |
| Biometric Information | Accounting Contractors, Business Operations Tool, Consultant Contractors, Customer Support Contractors, IT Infrastructure Services, and Sales & Marketing Tools | None |
| Physical and Audio Data | Accounting Contractors, Business Operations Tool, Commerce Software Tools, Consultant Contractors, Customer Support Contractors, IT Infrastructure Services, and Sales & Marketing Tools | None |
| Protected Classifications and Other Personal Characteristics | Accounting Contractors, Business Operations Tool, Consultant Contractors, Customer Support Contractors, Customer Support Tools, IT Infrastructure Services, and Sales & Marketing Tools | Data Analytics Providers |
| Health Data | Accounting Contractors, Business Operations Tool, Consultant Contractors, Customer Support Contractors, IT Infrastructure Services, and Sales & Marketing Tools | None |
| Consumer Communications | Data Analytics Providers and Shipping Services | None |
| Inferences from Other Data | Accounting Contractors, Business Operations Tool, Consultant Contractors, Customer Support Contractors, Data Analytics Providers, IT Infrastructure Services, and Sales & Marketing Tools | Online Promotion Provider |
Disclosure of Personal Data To Third Parties
We may disclose your personal information to third party contractors and service providers for business purposes including payment processors, shipping services, analytics providers, ad networks, and customer support tools. To understand how these parties handle your data, please refer to their respective privacy policies.
Phone Calls and Text Messages
When you provide your phone number to us through our Websites, you consent to receive phone calls and text messages from us, and third parties acting on our behalf, at the phone number you provide to us, even if you are on a federal or state do-not-call registry. We use the personal information from you for the purpose of sending you requested communications. The information is only used by us for the purposes set out in this Privacy Policy and by our service providers or third parties to send the requested communications. The texts and calls may be automated, contain transactional information or marketing and promotional material about us and third parties. While message frequency varies, we will not send you more than five messages per week unless otherwise requested by you. Standard message and data rates may apply. You are responsible for any charges from your mobile carrier and any delays or errors in SMS delivery caused by a mobile carrier or third party service provider. Your consent to receive text messages is not a condition to purchase. You may opt out of receiving text messages at any time by contacting us at sarah@thresholddaily.com, or replying STOP, END, CANCEL, or QUIT to any text message that you receive.
EEA/UK (GDPR)
This section provides additional information for people in the European Economic Area (EEA) or United Kingdom (UK). The terms used in this section have the same meaning as in the General Data Protection Regulation and the UK Data Protection Act (GDPR). The term “personal information” as used in this notice has the same meaning as “personal data” in the GDPR.
Collection and Disclosure of Personal Data
The personal data we collect and how we share it is described above in our Privacy Policy.
Cookie Notice
We use cookies to improve your experience on our site and to allow us and third parties to personalize the marketing content you see on other websites and social media. Website visitors from European Privacy Law regions can control cookie settings.
Essential Cookies
We use these cookies for things like security, logins, site errors, and processing payments. We can’t turn these necessary cookies off, but you can control them in your browser.
Analytics Cookies
We use analytics cookies to understand how visitors use our website and to improve our services.
Personalization Cookies
We do not use cookies to personalize content for you.
Advertising Cookies
We use advertising cookies to show you relevant ads on other websites and social media platforms.
Lawful Bases and Legitimate Interests
We process personal data on the following lawful bases: Complying with legal obligations; Fulfilling contracts; Consent; Legitimate interests.
Where we process personal data on the basis of our legitimate interests, we pursue the following interests: Analyzing Data, Conducting Surveys, Delivering Targeted Ads, Fulfilling Customer Orders, Improving our Products & Services, Meeting Compliance & Legal Requirements, Operating Our Website or Mobile Apps, Preventing Fraud, Processing Payments, Providing Customer Support, Providing Cybersecurity, Sending Promotional Communications, and Storing and Managing Data.
International Data Transfers
We may send the personal data of individuals in the EEA/UK/CH to third countries, including the United States, where it may be stored or processed, for example on our service providers’ cloud servers. When we transfer personal data, we endeavor to do so on the basis of Adequacy Decisions as adopted by the European Commission (EC), the UK Information Commissioner’s Office (ICO), or the Swiss Federal Data Protection and Information Commissioner (FDPIC), the EU-US Data Privacy Framework, UK-US Data Bridge, and Swiss-U.S. Data Privacy Framework agreements, Standard Contractual Clauses (SCCs) issued by the EC or the FDPIC, International Data Transfer Agreements (IDTAs) approved by the ICO, and as otherwise allowed by law. Data protection authorities have determined that the SCCs and IDTAs provide sufficient safeguards to protect personal data transferred outside the EEA/UK/CH. To request copies of our international data transfer safeguards, please contact us at sarah@thresholddaily.com.
Privacy Rights
Individuals in the EEA/UK/CH have the following rights regarding their personal data. Once you submit a request, we will verify your identity and process your request in most cases within 30 days.
- Right to access
- Right of portability
- Right to rectification
- Right of erasure
- Right to withdraw consent
- Right to object
- Right to restrict processing (subject to conditions)
- Right to lodge a complaint with a supervisory authority
Inquiries
Controller contact information
Threshold Daily™
sarah@thresholddaily.com